Free Marketing Tools/Customer Persona Builder

Free Tool

Know your customer clearly
before you write a single word of ad copy

Answer a few quick questions about your main customer and get a Customer Persona card, with the ad channels to use and sample ad openers that hit home. Ready to brief your team right away.

Who is this customer?

Think of 1 customer who buys most often and is the most profitable

What do they want, and what's holding them back?

Use the words your customers actually say, so you can turn them straight into ad copy

Customer Persona
?
Customer nameFill in the details on the left
Wants

Problems they face

Why they haven't bought

Buys because
Recommended ad channels
Sample ad openers
Key messages to communicate

    * Data is stored only in your browser. Ad openers are generated automatically from your answers, so adjust them to your brand voice before using them.

    About this tool

    Ads that speak to "everyone" rarely resonate with anyone

    What is it?

    A Customer Persona builder that brings together your main customer's basics, goals, problems, concerns and behavior in one card, and suggests ad channels and sample ad openers based on your answers.

    Who it's for

    • Businesses about to start advertising who aren't yet clear on who they're talking to
    • Brand owners who need to brief a content team, designers or an agency
    • Anyone whose ads get lots of clicks but few sales, possibly because they're speaking to the wrong group
    • Businesses with several customer groups that want separate ads for each

    How to use

    1. Think of your 1 best real customer and give them a nickname
    2. Fill in their basics, goals, problems and reasons for not buying yet, using the words customers really say
    3. Choose what makes them buy and the channels they use
    4. Copy or download the card to brief your team. If you have several customer groups, download each one, then press Start over.

    FAQ about Customer Personas

    Know your customers deeply, and your ads become more targeted and cheaper

    What is a Customer Persona?

    It's a profile representing your main customer group, built from real customer data, so everyone on the team pictures the same person they're talking to. That leads to better channel choices, copy and promotions.

    How many personas should I have?

    Start with 1-3, focusing on the groups that drive the most sales. Too many and you won't be able to run separate ads for each, and your budget gets spread too thin.

    Where do I find data for a persona?

    Look at customer chats in LINE and Messenger, product reviews, frequently asked questions, audience data in Facebook / TikTok Insights, and try talking to 5-10 regular customers. The words customers actually use are the best raw material for ad copy.

    Other free marketing tools

    Use them together to cover every part of your marketing plan