Free Marketing Tools/UTM Link Builder

Free Tool

UTM Link Builder Know where your sales come from

Tag every link you use in ads, posts, LINE, email or with influencers, and see instantly in Google Analytics which channels really drive sales. Includes a QR code for print.

The web page you want people to land on
Use to tell creatives or individual influencers apart
Keyword or audience

Recently created links

Saved in this browser only. Click to load and edit.

Your UTM link
Test link
This QR code goes to the UTM link above. Use it on posters, flyers or in-store to measure how many people scan it.
See results in Google Analytics 4
Reports › Acquisition › Traffic acquisition › choose the "Session source/medium" or "Session campaign" dimension
Want our team to set up complete tracking?
We install GA4, Pixel and Conversion API, and build a dashboard reporting sales by channel

About this tool

Tag every link and know where your sales really come from

What is it?

A UTM link builder for tracking where website visitors come from in Google Analytics, with quick templates for Facebook, TikTok, LINE, email and influencers, QR codes for print, and your recent links saved for you.

Who it's for

  • Anyone running ads on several channels who wants to compare results in Google Analytics
  • Shops sending links to multiple influencers
  • Businesses using flyers, signs or booths who want to measure offline results with QR codes

How to use

  1. Paste the destination URL (the page you want people to visit)
  2. Choose a quick template, or enter source, medium and campaign yourself
  3. Copy the link or download the QR code
  4. Check results in Google Analytics under Traffic acquisition

UTM naming rules so your team stays consistent

Inconsistent names split your report into so many rows it becomes unreadable

Should I always use lowercase?

Google Analytics treats "Facebook" and "facebook" as different sources, so use all lowercase and _ instead of spaces.

What's the difference between source and medium?

Source is "where", such as facebook, tiktok or line. Medium is "what kind", such as paid_social (ads), social (free posts), email or influencer.

Can I use UTMs with Google Ads?

Google Ads already sends data to GA4 automatically through account linking (auto-tagging), so you don't need UTMs unless you want to use them with other tracking tools.

How do I use UTMs with influencers?

Give each influencer a different utm_content, e.g. influencer_a, influencer_b, so you know who drives the most traffic and sales.

Other free marketing tools

Use them together to cover every part of your marketing plan