Free Marketing Tools/Shopee / Lazada / TikTok Shop Profit

Free Tool

Selling on marketplaces?
Find your real profit per item

Enter your selling price and costs. We deduct commission, transaction fees, program fees, discounts and ad costs, and compare profit across Shopee, Lazada and TikTok Shop.

Once selected, default fees are filled in for you. Adjust them yourself in step 4.
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The price customers see before using a discount code
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4Platform fees

Defaults are estimates (VAT included). Actual rates depend on product category and the programs your shop joins. Check in Seller Center.

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If you sold this product on each platform

Same price and costs, using each platform's default fees (excluding program fees)

PlatformFeesProfit/orderProfit %
Enter price and costs first
Results will appear here

Enter the selling price and product cost
and we'll calculate instantly

Net profit per order
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Total fees
Profit before ad cost
Break-even ROAS
Profit per month
    Price for 20% profit
    Price for 30% profit

    * Fees are calculated on the price after shop-funded discounts. Figures exclude fixed costs such as team salaries, warehouse rent and income tax.

    About this tool

    Calculate marketplace profit with every cost included, before you set prices or run promotions

    What is it?

    A net-profit-per-order calculator for Shopee, Lazada and TikTok Shop sellers that deducts commission, transaction fees, free-shipping program fees, affiliate fees, shop discounts and advertising, so you see the profit that actually reaches your pocket, not just price minus cost.

    Who it's for

    • Online shops already selling on marketplaces, or about to open
    • Brand owners pricing new products
    • Sellers joining 9.9 / 11.11 / 12.12 campaigns who want to know how much they can discount without losing money
    • Shops selling on several platforms that want to know where profit is best

    How to use

    1. Choose the platform you sell on and default fees will be filled in
    2. Enter the selling price, product cost and per-order costs your shop pays
    3. Adjust fee percentages to match your product category and the programs you've joined
    4. Check net profit, break-even ROAS and recommended prices on the right, then scroll down to compare profit across platforms

    FAQ about marketplace fees

    Know every cost before pricing, so you don't sell lots and still lose money

    What fees do Shopee / Lazada / TikTok Shop charge?

    There are 3 main parts: commission (by product category), payment transaction fees, and fees for programs your shop opts into, such as free shipping or vouchers. Some platforms also charge a fixed fee per order. If you use affiliates, add reviewer commissions on top.

    Why don't the tool's numbers match my shop?

    Each platform charges different commission by product category, shop type (regular/Mall) and programs joined, and rates change often. Check the latest rates in Seller Center and update the numbers in step 4.

    Should I join free-shipping or voucher programs?

    These programs boost visibility and sales but add several percent in fees. Enter the program fee in step 4 and see how much profit per order drops. If the extra sales make up for it, it's worth it.

    What is break-even ROAS on a marketplace?

    It's the minimum sales per 1 THB of ad spend before you lose money. For example, a break-even ROAS of 4x means 100 THB on Shopee Ads or GMV Max must bring in at least 400 THB in sales. Use this number to set your ROAS target in the platform's ad system.

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