CPAS (Collab Ads) | Markettung Digital Agency
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Service Detail

Retarget Shopee/Lazada Shoppers Back to Buy with CPAS on Facebook/Instagram

Unlock the limits! Connect your product Catalog to retarget people who “viewed” or “added to cart” and bring them back to close the sale.

Scope of Work

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1. System Integration

Coordinate Catalog Integration and Verify Pixel Sharing

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We coordinate connecting your product Catalog from the Marketplace directly to the Facebook/Instagram ad system, while verifying correct Pixel Sharing between the two platforms, so product data and customer behavior work in sync from the start.

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2. Full-Funnel Strategy

Find New Customers (Prospecting) and Retarget Existing Ones with Dynamic Ads

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We use Dynamic Ads to run a complete strategy — finding new customers (Prospecting) likely to be interested based on behavior similar to your existing customers, and retargeting existing customers who viewed or added items to cart but didn't buy, automatically showing them the products they were interested in again.

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3. Creative Management

Manage Collection Ads and Carousel Ad Formats

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We design and manage Collection Ads that showcase multiple products with an eye-catching cover image, and Carousel Ads that let customers scroll through several products in a single ad — maximizing the chances customers find something they like and order right away.

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4. Mega Campaign Optimization

Plan Pre-Campaign and D-Day Phases to Drive Cart Recovery

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We plan ahead starting from the Pre-Campaign phase to prepare targeting and Catalog readiness, through D-Day itself, focusing on recovering Abandoned Carts to close sales during the moments people are most ready to spend.

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5. Real ROAS Reporting

Reports on Sales in Baht (Purchase Value) and True ROAS

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We summarize actual sales generated by campaigns in baht (Purchase Value), and calculate true Return on Ad Spend (ROAS) after deducting costs, so you can clearly see how worthwhile CPAS is for your business — not just surface-level engagement numbers.

Why Markettung?

Technical Expertise

Skilled at Working with Marketplace Support and Setting Up Business Manager

Dynamic Strategy

Set Up Product Sets Segmented by Profit — No Blanket Targeting

Senior Team + AI

A Senior Team + AI Monitors Major Campaigns to Prevent Budget Leaks

FAQ

Q: What kind of shop can run CPAS?
A: Regular Shopee/Mall shops, and for Lazada mostly LazMall/Official stores
Q: How is this different from running Traffic ads myself?
A: CPAS can measure actual purchases, making the AI far smarter
Q: How much budget do I need?
A: We recommend 500-1,000 THB/day or more

CPAS Package

8,9006,900 / month
  • For 1 Marketplace (Shopee/Lazada)
  • Minimum Contract: 1 Month
  • Ad Spend: Actual Cost
  • Requires an Existing Shopee/Lazada Store
  • Directly Managed by a Senior Team
  • Free Banner Design for 2 Images Included
Interested in this package Request a Quote

Work Process

1
Brief & Audit
2
Strategy & Setup (3-5 Days)
3
Ads Launch
4
Optimize Daily
5
Monthly Report

Submit Your CPAS (Collab Ads) Brief

Fill in a few details and our team will get back to you within 24 hours to plan the work that best fits your goals.