Estimate fees by follower count, platform and content type, compare cost per view with running ads, and see how many influencers your budget can cover.
Compare hiring one celebrity with spreading it across several influencers
Most brands get better results by spreading budget across several micro influencers, because their followers trust them more and you get a variety of content to run as ads.
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* Estimates are based on approximate Thai market rates. Actual fees depend on reputation, audience, clip length and negotiation. Always ask to see past insights before hiring.
To get value from influencers, know the going rate and cost per view
An influencer fee estimator by platform, follower count and content type. It calculates cost per view, compares it with running ads, and shows which tier of influencer and how many your budget can hire.
What to check before paying a deposit
Nano (1K-10K) and Micro (10K-100K) influencers have smaller but close-knit followings, high engagement and affordable rates. Macro (500K+) and Mega (1M+) suit broad awareness, but cost more and usually have lower engagement per follower.
Compare average views on the last 10 posts with the follower count. If views are unusually low, or comments are repetitive and unrelated to the content, there may be fake followers. Ask to see insights showing followers are in Thailand and match your target audience.
Influencer review clips often outperform brand-made ads. Running them as ads (Spark Ads / Partnership Ads) lets the money you spent on the influencer keep driving sales many times longer.
Use them together to cover every part of your marketing plan