Shopping festivals, Thai holidays, international days and quirky days like International Cat Day, Pizza Day and World Emoji Day, with content ideas and how many days ahead to prepare. Filter by business and add to Google Calendar in one click.
* Lunar calendar dates (e.g. Chinese New Year, Loy Krathong, major Buddhist holy days) follow each year's announcements. Dates marked ~ are approximate, so check official announcements. Most quirky days are internationally popular on social media, not official holidays.
Prepare campaigns in advance, and never miss days when content goes viral easily
A marketing calendar of 150+ days a year covering shopping festivals (Double Days, Payday, Black Friday), Thai holidays and observances, lunar festivals, international days, quirky days people love on social media, and seasons that affect sales. Every day comes with content ideas, recommended channels and when to start preparing.
Ad costs rise during festivals, so those who prepare early have the edge
In the 2-3 days before major festivals, ad costs rise sharply as every brand competes. Building audiences of interested people (e.g. video viewers, people who liked, people who added to cart) beforehand, then retargeting them on sale day, gives you a lower cost per order.
These days suit organic content that invites engagement, such as photo contests, guessing games or small one-day promos. They don't need much ad budget, but they keep your page posting consistently and drive high engagement because all of social media is talking about the same thing. Only pick days that connect naturally to your product.
Prepare discount codes and stock, make creative 2-3 weeks ahead, run awareness ads 7-10 days before, and increase budget on the day itself, especially around midnight and in the evening.
Use a respectful tone, focus on educational or commemorative content, avoid jokes and hard selling, and check related restrictions, such as the ban on alcohol sales on major Buddhist holy days.
Yes. For example, clinics can create Mother's Day/Valentine's gift packages, restaurants can offer special menus, courses can run back-to-school promos, and B2B services can target year-end corporate budgets.
Use them together to cover every part of your marketing plan