Online Marketing Knowledge & Techniques
Articles distilled from the Markettung team's real-world experience, to help SMEs understand how to make online advertising deliver real results
How to Advertise Beauty and Dental Clinics Without Getting Banned or Breaking the Law
Clinics must pass both platform rules and Thai law. Knowing them before you advertise saves budget and the time spent fixing suspended accounts.
Preparing Shopee and Lazada Ads for 11.11 and 12.12 to Sell More Than Usual
The big year-end campaigns are when people are most ready to spend, but also when ads are most expensive. The shops that prepare early have the edge.
Get Your Brand Recommended in ChatGPT Answers: An Introduction to GEO, SEO for the AI Era
Beyond advertising on ChatGPT, brands can also be mentioned in answers for free, if their information is easy for AI to understand
Real Estate Ads That Bring Quality Leads, Not Just Cheap Ones
A ฿50 cost per lead means nothing if nobody you call is ready to buy. Here's how to filter leads right from the ad.
How to Use LINE Ads and LINE OA Together to Close Sales
Running ads just to gain friends uses less than half of what LINE can do. Here's how to build on it, from gaining new friends to closing the sale.
How to Run Live-Stream Ads That Get Viewers Buying
Live selling doesn't depend only on viewer numbers, but on what kind of people you bring in and how long you keep them watching
What Is CPAS? Running Facebook Ads That Send Buyers to Shopee and Lazada with Measurable Sales
Marketplace shops that ran Facebook ads couldn't measure sales. CPAS solves this by connecting shop data with your ads.
The First 3 Seconds of a Video Ad: Hook Formulas That Stop the Scroll
People decide whether to keep watching or scroll past within a few seconds. If your opening is weak, nobody sees the rest of the content.
What Are ChatGPT Ads? How Advertising on ChatGPT Works and Which Businesses Should Start First
A new ad channel just launched in Thailand, where ads appear while customers are looking for answers, not while they're scrolling a feed
ChatGPT Ads vs Google Ads: What's the Difference, and How Should You Split Your Budget?
Both capture customers looking for answers, but they work very differently. Understand them before moving budget, so you don't waste money on testing.
What Are Partnership Ads and Spark Ads? Turn Influencer Content into Ads That Deliver More Than a Regular Post
Hiring an influencer for a one-off post doesn't use your budget to its full potential. Extend that content to reach more of the right people.
How to Set Affiliate Commissions So Your Brand Still Makes a Profit
Pay too little commission and nobody wants to sell; pay too much and the more you sell, the more you lose. Here's how to find the right number.
Finding Affiliates Who Actually Sell: Professional Selection, Briefing and Tracking
You invited a hundred creators but only a few made sales. The problem isn't the number; it's how you select and manage them.
Why Visa, Passport and Driving Licence Ads Keep Getting Banned on Google Ads (and How to Get Approved)
A deep dive into Google Ads' Government Documents and Services policy: what document, visa, driving licence and company registration services need to know before launching a campaign
Google Analytics 4 (GA4) Basics: How to Get Started Without Getting Lost
Get to know Google Analytics 4, the new standard web and app analytics tool every modern business needs to master
What Is Customer Journey Mapping? Understanding the Customer Path from First Contact to Repeat Purchase
Understand your customers' purchase journey from discovering your brand to buying again, to find the real leaks
What Is Dynamic Creative Optimization (DCO)? Let AI Pick the Right Ad for Each Person
Let the system automatically pick the right creative for each person in real time, without building ads one by one
What Are UTM Parameters, and Why Don't Your Sales Match Your Dashboard?
Why a campaign that looks good on your dashboard may be miscounting sales if UTMs weren't set up correctly from the start
What Is Conversion Rate Optimization (CRO)? Increase Sales Without Increasing Your Budget
Increase sales without increasing your ad budget by improving your website systematically
What Is a Marketing Funnel? Understanding TOFU, MOFU and BOFU to Plan Content That Hits the Mark
Plan content and ads to meet customers where they are, using the TOFU, MOFU and BOFU framework
Influencer / KOL Marketing for SMEs: How to Start and Get Value for Your Budget
How SMEs can start influencer marketing and get real value for their budget
What Is First-Party Data? The Way Forward After the End of Cookies
The way forward for marketers after the end of cookies: build data assets your business owns
What Is Email Marketing Automation? Sell Again to Existing Customers Without Growing Your Team
Sell again to existing customers without growing your team, with automated emails you set up once and use for the long term
SEO vs SEM: What's the Difference, and Which Should an SME Choose First?
Which should an SME choose first: ranking for free over time, or paying to rank at the top right away?
What Is Marketing Mix Modeling (MMM), and Why Do Big Brands Use It to Measure Marketing?
A marketing measurement tool that doesn't rely on personal data, ideal for businesses advertising across many channels at once
What Is a Customer Data Platform (CDP), and Why Modern Businesses Can't Do Without One
Bring customer data from every channel into a single profile that the marketing team can use on its own, without relying on IT
What Is Server-Side Tracking? The Solution for Marketers in an Era Where Half the Data Is Missing
The solution when conversion data goes missing as browsers and iOS increasingly block client-side tracking
Budget Pacing and Diminishing Returns: Why Pouring In More Budget Pays Off Less and Less
Why does pouring in more budget bring lower returns? Understand diminishing returns before your next budget increase
What Is Cohort Analysis? The Tool That Shows Which Customers Are Worth the Most
Group customers by when they joined to see which groups truly create long-term value for your business
CTR, CPC and CPM Explained: Learn to Read Your Ad Metrics in 10 Minutes
Learn to read your ad metrics so you know whether your ads are genuinely paying off or just showing pretty numbers
What Is a Content Pillar? Structure Your Content So You Never Run Out of Ideas
Give your content a systematic structure, so you don't have to think up new topics every day and still stay aligned with your brand goals
What Is A/B Testing? How to Test So You Decide with Data, Not Gut Feeling
A testing method that lets you decide with real data instead of guessing what customers want
What Is a Customer Persona? How to Build One You'll Actually Use, Not Just a Pretty Document
Build personas from real data, not a pretty document that gets finished and filed away
Why Lots of Clicks but No Sales? 7 Leaks Businesses Often Overlook
An analysis of 7 leaks that cause lots of clicks but no sales. Most of the problems aren't in the ad itself.
Meta Ads 2026 Update: Advantage+ Halves Its Conversion Threshold, Plus New AI You Should Know
Accounts that couldn't access Advantage+ due to too few conversions now have a real chance, opening the door for small businesses
Google Ads 2026 Update: AI Max, New Performance Max Features and Changes You Need to Know
Google is pushing AI into almost every part of its ad system, and businesses that adapt first will gain an edge over competitors
TikTok Ads 2026 Update: Smart+ Automation, Collage Carousel and New Features for Businesses
TikTok keeps rolling out new features across automation, ad formats and connections to external AI
5 Digital Marketing Trends Thai Businesses Need to Know in 2026
The year digital marketing shifted its focus from brand awareness to winning new customers and driving real sales
Live Commerce and TikTok Shop Are Booming in Thailand in 2026: How Businesses Should Adapt
Live commerce GMV grew more than 500% in 8 months. Thai businesses that haven't adapted are missing a major opportunity.
What Is an Attribution Model? Last-Click vs Data-Driven, and Which Is Right for Your Business
How many touchpoints does a customer see before buying, and which one really deserves credit for the sale?
iOS 14.5+ and App Tracking Transparency: Why the Conversion API Is a Necessity, Not an Option
When Apple lets users refuse tracking, how much of your ad data disappears?
What Is Incrementality Testing? How to Prove Your Ads Create New Sales, Not Just Steal Credit from Other Channels
The sales your ad dashboard reports aren't always sales that were truly added
What Is the LTV:CAC Ratio? A Formula for Sustainable Ad Budgets When Scaling Your Business
Businesses that scale too fast without watching this ratio often run into cash-flow problems within a few months
How Google Smart Bidding Works: tCPA vs tROAS, and How to Optimise So the AI Performs at Its Best
However smart Google's algorithm is, it's useless if the initial settings are wrong
What Is ROAS, and Why Every SME Needs to Know It Before Running Ads
The one number that tells you whether your ads are truly paying off, or just racking up likes
Choosing the Right Ad Platform for Your Business: Facebook, TikTok, Google or LINE?
No platform is “the best.” There's only the platform that's “the best fit” for your business
What Are the Pixel and Conversion API, and Why Every Advertiser Needs Them
The invisible back-end system that decides whether your ads get smarter or burn budget at random
10 Online Advertising Techniques That Drive Sales, Not Just Likes
The techniques the Markettung team actually uses with clients to make every baht generate real sales
5 Warning Signs Your Business Is Wasting Money on Online Ads
Check now, before next month's ad budget goes to waste too
What Is a Lookalike Audience, and Why More Existing Customers Give You an Edge
The most accurate way to find new customers is to let the system find people “similar to the customers who actually buy” from you
What Is Retargeting, and Why People Who Viewed Your Product but Didn't Buy Are a Golden Opportunity
These people already know your product. All they need is one small reason to buy.
What Makes a Good Landing Page: A Checklist Before Every Ad Campaign
However good your ad is, it means nothing if the landing page makes customers leave before they decide to buy
What Is Ad Fatigue: Signs It's Time to Change Your Creative
The ad that worked brilliantly last month may be wasting your money today
How Much Ad Budget Is Enough for an SME, and How to Start Without the Risk
You don't need a big budget to start advertising, as long as you plan it right from the start
Finished reading? Want our team to put it into action for you?
Talk through your business's marketing plan with the Markettung team for free, at no cost
Get a Free Marketing Consultation