LINE is an app Thais open every day, so many businesses run LINE Ads (LAP) to gain friends for their LINE Official Account. But once they have the friends, they only send the same promotional broadcasts until people block them. In fact, LINE Ads and LINE OA can work as a single cycle if you get the sequence right.
Start with friend-acquisition ads that give people a reason to tap
People add a friend when there's a clear benefit, such as a first-order discount coupon, priority booking or a free guide. Put this offer in both the ad and the welcome message so they match, and you'll get friends who are genuinely interested, rather than just asking people to add you.
Segment friends from day one
Let people choose their interests through the Rich Menu or buttons in the welcome message, then segment them by what they click. LINE OA can build recipient groups from people who clicked a message, or you can use add-on tools to tag them automatically. Then send broadcasts to specific segments instead of sending everything to everyone. Block rates fall and more messages get opened.
Use OA data to power your ads
Friend segments in LINE OA and people who clicked messages can be turned into audiences in LINE Ads, both to retarget people who were interested but haven't bought and to find new people similar to your existing friends. If you install the LINE Tag on your website, you can use website visitor data too.
The welcome message matters more than you think
The first message after someone adds you is the most-read message of all. Use it to introduce yourself briefly, deliver the perk promised in the ad and say what you'll send and how often. People who know what they'll get from you block less than people who receive promotions out of the blue.
Summary
LINE Ads help you find new people, while LINE OA nurtures them until they buy. Use the two tools as one cycle, from adding friends and segmenting to retargeting, and you'll get repeat customers without paying for ads every time.